Bitok.com
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Bitok.com.
Unfortunately, it’s offline now, but you can still see it on the Web Archive.
The Challenge
In 2014, crypto products had no UX standards, high entry barriers, and low user trust. Most platforms were built for technical users, limiting mainstream adoption.
What We Built
A web-based crypto exchange and wallet designed to feel closer to a traditional fintech product than a niche technical tool.
Key differentiator: support for multiple payment systems, enabling broader global adoption and easier onboarding.
My Contribution
- Led end-to-end product design
- Conducted user interviews & usability testing
- Designed user flows, IA, wireframes, and UI
- Shaped product UX in the absence of industry best practices
Impact
- Lowered the entry barrier for new crypto users
- Expanded the user base through flexible fiat on/off-ramps
- Built a scalable UX foundation in an emerging market
Key Learnings
- In early-stage web3, product discovery > visual polish
- Trust is built through clarity and familiar UX patterns
- Continuous user feedback is critical when standards don’t exist
Why It Matters
This case reflects my experience building 0→1 web3 products, designing under uncertainty, and applying strong product thinking in uncharted markets.
