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Design engineering

Designs that ship as code

  • Claude
  • Cursor
  • React
  • HTML/CSS

Hands-on design

Design systems that scale with the product

  • Figma
  • Maze
  • Storybook
  • Higgsfield

Business

Design as a growth lever, not a cost center

  • Amplitude
  • GA4
  • Optimizely
  • Notion

Lead Product Designer

My name is Yura. I design and scale complex products through design systems and clear business impact, blending business thinking, marketing, and UX/UI.

Years of experience
15+
Products shipped
10+

What I do

Product Design for Complex Digital Products

I design complex digital products and platforms (fintech, wellbeing, B2B), translating intricate business logic and technical constraints into clear, intuitive, and usable interfaces.

Design Systems & Scalable Foundations

I build scalable design systems and design operations: component libraries, design tokens, documentation, and tight collaboration with engineering to help teams ship faster and more consistently.

User-Centered, Business-Aware UX

I align user-centered design with business goals by optimizing flows, reducing friction, and improving product efficiency through research-informed, data-driven decisions.

Design Leadership & Design Operations

I lead distributed design teams, mentor designers, and bridge product, engineering, and stakeholders within Agile environments to deliver cohesive, high-impact products.

Selected work


Experience

15+ Years in Product Design

I’ve worked as both an individual contributor and a design lead, building and scaling design systems, leading cross-functional initiatives, and designing complex workflows for internal and external users.

My experience includes platform-level design, design ops, UX research, usability testing, and close collaboration with engineering in fast-moving, remote-first environments.

Domains

  • Fintech
  • Wellbeing
  • Marketing
  • Loyalty


About

A Few Words

I specialize in turning ambiguous product problems into clear, scalable solutions at the intersection of user needs, business goals, and technical constraints. My work spans everything from early discovery and research to building design systems, platform foundations, and shipping products that grow, convert, and scale across teams.

I’ve led distributed design teams, partnered closely with product and engineering, and helped organizations mature their design processes with a strong focus on measurable impact. I also bring deep hands-on knowledge of frontend frameworks and HTML/CSS, which allows me to design with real technical constraints in mind and collaborate effectively with engineers.


Get in touch

Bring me the complicated one

Senior and Lead roles, remote or hybrid. Or consulting — design systems and products that outgrew their interface.